Trend Research
Track shifts in culture and lifestyle
User Insight
Understand motives and contexts of target users
Design Strategy
Define design themes and principles
Research & Strategy
Business challenge
Carry the brand culture forward and reach younger consumers.
Research & insight
Gathered experts from 11 fields to distill 4 major trend directions.
Design delivery
An actionable CMF strategy, rolled out across 40–60 products.
SUCCESS STORY
New users for hero products
Gen Z user share
Several products became best-sellers
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Research & Strategy
Business challenge
Unify the brand’s art language while meeting craft quality and timelines.
Research & insight
Matched 15–20 decorative crafts and set standards through physical samples.
Design delivery
Reusable craft and application solutions, extended to in-store artwork production.
SUCCESS STORY
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Research & Strategy
Business challenge
Understand how families live today and set the direction for whole-home design.
Research & insight
Home visits, trend research and designer workshops.
Design delivery
Created the “Chaoju” concept, extended to showroom design.
SUCCESS STORY
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