ZIPPO — Youth audience expansion & product theme strategy
ZIPPO — Youth audience expansion & product theme strategy
ZIPPO — Youth audience expansion & product theme strategy
Description
Business challenge: carry the brand culture forward and reach younger consumers. Research & insight: we gathered experts from 11 fields to distill 4 major trend directions. Design delivery: an actionable CMF strategy, rolled out across 40–60 products.
Business challenge: carry the brand culture forward and reach younger consumers. Research & insight: we gathered experts from 11 fields to distill 4 major trend directions. Design delivery: an actionable CMF strategy, rolled out across 40–60 products.
Business challenge: carry the brand culture forward and reach younger consumers. Research & insight: we gathered experts from 11 fields to distill 4 major trend directions. Design delivery: an actionable CMF strategy, rolled out across 40–60 products.
Success story
84%
New users for hero products, with 45% Gen Z user share. Several S-tier products became best-sellers.
Client
Client
Client
ZIPPO
ZIPPO
ZIPPO
Category
Category
Category
Research & Strategy
Research & Strategy
Research & Strategy
