FOTILE Bochu — Whole-home customization experience strategy
FOTILE Bochu — Whole-home customization experience strategy
FOTILE Bochu — Whole-home customization experience strategy
Description
Business challenge: understand how families live today and set the direction for whole-home design. Research & insight: home visits, trend research and designer workshops. Design delivery: we created the “Chaoju” concept and extended it to showroom design.
Business challenge: understand how families live today and set the direction for whole-home design. Research & insight: home visits, trend research and designer workshops. Design delivery: we created the “Chaoju” concept and extended it to showroom design.
Business challenge: understand how families live today and set the direction for whole-home design. Research & insight: home visits, trend research and designer workshops. Design delivery: we created the “Chaoju” concept and extended it to showroom design.
Success story
Chaoju
The “New Chinese” home trend distilled into the “Chaoju” whole-home concept, translated into spatial solutions and showrooms.
Client
Client
Client
Fotile
Fotile
Fotile
Category
Category
Category
Research & Strategy
Research & Strategy
Research & Strategy
