Starbucks — Standardizing craft techniques for store artworks
Starbucks — Standardizing craft techniques for store artworks
Starbucks — Standardizing craft techniques for store artworks
Description
Business challenge: unify the brand’s art language while meeting craft quality and timelines. Research & insight: we matched 15–20 decorative crafts and set standards through physical samples. Design delivery: reusable craft and application solutions, extended to in-store artwork production.
Business challenge: unify the brand’s art language while meeting craft quality and timelines. Research & insight: we matched 15–20 decorative crafts and set standards through physical samples. Design delivery: reusable craft and application solutions, extended to in-store artwork production.
Business challenge: unify the brand’s art language while meeting craft quality and timelines. Research & insight: we matched 15–20 decorative crafts and set standards through physical samples. Design delivery: reusable craft and application solutions, extended to in-store artwork production.
Success story
15–20
Decorative crafts matched and standardized, giving reusable art craft and application standards that keep brand art consistent across stores.
Client
Client
Client
Starbucks
Starbucks
Starbucks
Category
Category
Category
Research & Strategy
Research & Strategy
Research & Strategy
