Peet’s Pure Blend coffee concentrate · Packaging system

Peet’s Pure Blend coffee concentrate · Packaging system

Peet’s Pure Blend coffee concentrate · Packaging system

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Description

A younger packaging system built for Gen Z. Peet’s first e-commerce product, kicking off its online push to reach Gen Z.

A younger packaging system built for Gen Z. Peet’s first e-commerce product, kicking off its online push to reach Gen Z.

A younger packaging system built for Gen Z. Peet’s first e-commerce product, kicking off its online push to reach Gen Z.

Client

Client

Client

Peet’s Coffee

Peet’s Coffee

Peet’s Coffee

Year

Year

Year

2023

2023

2023

Category

Category

Category

Branding

Branding

Branding

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Visual Direction: Haidy · Graphic Design: Olivia Zuo, Zhaoming

Visual Direction: Haidy · Graphic Design: Olivia Zuo, Zhaoming

Cornetto

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