Environmental graphics for the New Balance office

Environmental graphics for the New Balance office

Environmental graphics for the New Balance office

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Description

Shanghai–Boston city icons turned into spatial graphics, linking the brand’s origins with the local team’s everyday.

Shanghai–Boston city icons turned into spatial graphics, linking the brand’s origins with the local team’s everyday.

Shanghai–Boston city icons turned into spatial graphics, linking the brand’s origins with the local team’s everyday.

Client

Client

Client

New Balance

New Balance

New Balance

Year

Year

Year

2022

2022

2022

Category

Category

Category

Spatial

Spatial

Spatial

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Creative Direction: Haidy G · Illustration: Olivia Zuo, Magi Wu · Space Design: Erin

Creative Direction: Haidy G · Illustration: Olivia Zuo, Magi Wu · Space Design: Erin