Lingciyuan 16 Skin Types Interactive Quiz

An interactive mobile skin quiz for medical aesthetics brand Lingciyuan, based on the Baumann Skin Type system created by dermatologist Leslie Baumann in 2004, which defines 16 skin types. We created friendly characters, illustrated all 24 questions and wove the brand’s colors and mascot through every screen. The quiz is easy to use, converts well and reinforces a rigorous, scientific and youthful brand image.